Dear Partners and Industry Colleagues, Hello, everyone! E&C, as an authoritative think tank combining international vision with local practice, and offering both professional breadth and industry depth, is dedicated to addressing the strategic challenges in the globalization of Chinese brands. With 19 years of hands-on experience in integrated marketing and planning for both domestic and international brands, we have built a strategic service system led by international experts with 15 years of overseas practice, supported by a global resource network. Through our three-phase empowerment model—global strategy decoding, brand repositioning, and enhanced communication effectiveness—we help Chinese brands achieve deep globalization, from aligning cultural perceptions to resonating with commercial value.

Driven by the values of "Integrity, Benevolence, Innovation, and Sharing," we have developed an innovative global marketing dual-circulation system: deconstructing target market cultural genes with cutting-edge methodologies, optimizing communication decision-making paths with intelligent analysis systems, and achieving precise localization through an ecosystem of resources. To date, we have assisted numerous companies in making the strategic leap from regional brands to global brands, allowing Chinese brands to shine with their unique brilliance on the world stage.

In the future, E&C will continue to deepen the development of its global think tank platform and work hand-in-hand with partners from all industries to jointly embark on the path of Chinese brand internationalization!

Thank you all!